I'm getting in on the advertecture game a little late; Curbed and the Municipal Art Society held a contest for the most offensive/illegal advertecture and picked a winner and runners-up some time ago. But I spotted this monstrosity just yesterday at the corner of Avenue A and E. 9th St. -- the first advertecture I've seen in the E.Vil. And as far as I can tell, a banner on a residential building in a residential neighborhood is illegal, much like the winner of the "Shoot It Down" contest.
I checked out the Helio website -- "Hi. We're a new mobile brand created to give young, passionate consumers (like us) the type of wireless experience we've all been waiting for." Yes, haven't we just been dying for a mobile device that comes equipped with MySpace? Fun Box, rockin those young, passionate consumers.
