Like a curated art show, Emerge NYC, open about a month now, is a selection of emerging designers of fashion and art – jewelry, clothes, rare books, bags, etc. – arranged in what amounts to an urbanized version of a 3,500 square-foot indoor market. The 26 tiny boutiques are an affordable way for designers to get a piece of real estate on highly trafficked block in
Of course, the whole thing depends heavily on foot traffic. This model doesn’t work on a desolate urban street or in an auto-oriented suburb. And there really isn’t anything revolutionary about the business incubator model. So, perhaps it is a bit of an overstatement that this is the future of retail, but it certainly has the feel of a successful model that brings together proven concepts under one roof.