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I seem to recall people were all up in arms about promoting graffiti when Howard Dean (aka Hoho) held a huge rally at Bryant Park in the summer of 2003 when he was running for President; the stage backdrop was decorated with graffiti art. I haven't heard any outraged commentary leveled at North Fork or any other corporation about promoting criminality and destruction by attempting to connect with the "youth market" through graffiti art -- not that they should be criticized but because it was absurd to level the charge at Hoho in the first place.
Post Script: I stand corrected. Apparently Gothamist has taken Sony to task for their corporate graffiti campaign. Of course, I was alerted to this by Curbed.
Corporate Graffiti [Polis]
City Hall Tags Dean for Using Graffiti [NY Daily News]
Graffiti Artist Who Create Dean Mural is Held [NYTimes]