Shop NYC

I stumbled across Emerge NYC several weeks ago and was surprised to find that this “mini-boutique mall” – featuring upscale hand-crafted clothes, bags, jewelry and accessories by up-and-coming designers – hadn’t garnered a huge amount of ink since it opened in early August. The people behind Emerge NYC – while smart and creative – aren’t exactly Barbara Corcoran-like publicity machines. But as soon as I walked into the Bleecker Street un-mall, I could tell this was a new and interesting retail concept. So I wrote a story about it for the Times. You can read the whole thing here.

Photo of Heidi O'Donnell, a clothing designer, at Emerge NYC in NoHo by Hiroko Masuike for the New York Times.